Creative Sidelines

The Free Instagram Scheduler that Changed My Social Game

You’ve heard it before, when it comes to Instagram — it’s not about the frequency of your posts, it’s all about C-O-N-S-I-S-T-E-N-C-Y and for consistent posting, you need an Instagram scheduler.

Seriously guys, the free Later app has changed my social game forever and could change yours too — if you let it.

You’ll probably already know, but I’m not a full-time blogger.

I started Keenie / DIY nearly one year ago, whilst working at my corporate job and since then I have picked up another part-time gig as a contributor over at Eclectic Creative Blog.

If you’re running a blog (full-time or not) — you are hustling, you are busy. You feel like there is never enough hours in the day to get it all done.

I get it. You get. We all get it.

This is why you need to work smarter, not harder and getting on board with the Later Instagram scheduler is one of the easiest and most beneficial ways to optimise your time.

I know what you’re thinking. INSTA-gram means posting images instantly, as soon as it happens. That’s the only authentic way.

Err, wrong!

If you want to build an Instagram feed which grows your audience, creates a conversation and looks beautiful…

…you have to start scheduling, people!

So, now we are all on board the Instagram scheduler gravy train, let’s talk about the Later app.


Later offers 30 free scheduled Instagram posts a month.

That means, even if your posting up to once a day — this allocation will work.

But for all those Instagrammers out there that post multiple times a day (I salute you!), you can also earn 10 additional posts for every person you sign up.

So, if you invite 10 friends to create their own account, that’s 100 free posts! Score!

Once you sign up and start scheduling, you will notice that Later cannot automatically post for you.

This is due to the Instagram policy which blocks third party apps from posting on your behalf — yeah bummer…

…but fair enough.

Instead, you draft a copy of your caption and image in the Later calendar and wait until you are receive notification reminding you that it is time to post.

Once you receive the notification, all you have to do is select ‘Post’ in the Later app and you will be automatically transferred to Instagram. There you will still have to edit your image and paste the caption.

Then, ta da!

You have just successfully scheduled an Instagram post and saved time.


Using the Later scheduler will help you to post consistently to Instagram, but what does this really mean?

The time of day your audience is most engaged, and ready for your content, won’t always be during the hours you are free to work on the blog!

Maybe you’re sleeping, getting ready for work, picking up the kids from school, cooking dinner… I mean, the list goes on.

We all have busy schedules, that’s just life and it does not revolve around your blog!

Having an Instagram scheduler means that you don’t have to choose between executing a strategic marketing plan for your blog and managing the everyday responsibilities in your life.

I used to pull my hair out trying to post during the mornings, whilst getting ready for work.

Now I use Later, I can instantly draft and schedule my Instagram posts as soon as I finish creating content for the blog.

This means, I am always a couple of weeks ahead and I never have to worry about promoting a blog post the day that it goes live — cause it’s already done!

Believe me guys, Later will free up so much of your time and allow you to concentrate on other areas of your life, while still being a hella-cool, social gamer!


If you’ve done your research and worked out the best time to post on Instagram for your blog audience, then…

…you’re ready to start scheduling and posting consistently.

Sign up to Later here and get 40 free posts for your first month.

I promise, you will love me for it.

Also in case you missed it, check out the full tutorial for this DIY Modern Bookcase over Eclectic Creative Blog.

Keenie xx





  1. I’ve heard of this app before and now you’ve convinced me to try it. I’m almost NEVER ahead with any of my blogging, but I like that I have the ability to schedule so far in advance with the reminders for the right times! Much more flexible than setting an alarm on my phone which is what I am doing now. Thanks for the tip!

    1. Yes, I also used to save in the notepad on my phone haha it was a nightmare! But now everytime I finish a blog post, I can write my insta message too while it’s fresh in my head. So handy!! You should def give it a try — it’s free! X

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